Proof that labels don't matter.
Stephanie Nicole, a beauty blogger, just posted a video to her channel revealing that the Kylie Lip Kit and Colourpop Cosmetics Ultra Matte Liquid Lipsticks have almost identical formulas.
You can see every video on her channel here.
Recently, the formula for the Kylie Lip Kit changed. Nicole decided to compare the two products to see if the second formula stood up to the original.
Stephanie Nicole / Via youtube.com
While she found the quality of Kylie's new formula to be just slightly lower, the color of the new formulation — which is listed as the same product on Kylie's website — is also different.
@sf_stef / Via instagram.com
On a hunch, Nicole investigated to compare the ingredients of the Kylie Lip Kit to Colourpop's Ultra Matte Liquid Lipstick, which is frequently listed as a dupe for Kylie's product. Nicole found that the ingredients are just about identical.
Here's the key for these colors:
- Yellow is the same ingredient, same order in the formula.
- Blue is the same ingredient, different order in the formula.
- Purple is the same pigment, but different order in the formula.
It's important to know that there is no requirement for brands to list pigments in any particular order. You can read more about Stephanie Nicole's ingredient breakdown here.
The Colourpop formula does have a few extra ingredients, but the formulations remain almost identical.
@sf_stef / Via instagram.com
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