Because Ruby Woo doesn't look the same on everybody.
For many women of color–especially dark-skinned women–buying makeup can be a frustrating experience. Both brands and retailers consistently fail to cater to black women's specific needs.
majorblackgirlproblems.tumblr.com
But 26-year-old beauty enthusiast and blogger Ofunne Amaka is helping other women side-step that problem with Cocoa Swatches, an app that aims to help people of color find makeup that actually works.
In addition to the Instagram page of the same name, which has amassed over 20,000 followers in less than a year, Amaka also runs the Twitter and website.
Cocoa Swatches
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