"This is me inspiring women all over the world to love themselves as they are, because YOU ARE ENOUGH."
The clothing company SmartGlamour has just released an inspiring campaign called #ImFlattered, featuring nine women showcasing their "flaws."
The campaign shows women reclaiming remarks others have made about their bodies, specifically in relation to what clothing would be most "flattering" on them.
SmartGlamour owner Mallorie Dunn found her models by putting out a call for women who had been on the receiving end of such unsolicited comments. She says she received "tons upon tons" of responses.
As Dunn points out, "flattering" is a loaded word.
"The word flattering, as a stand alone, is not a bad one," Dunn says on her blog. "The definition is pleasing or gratifying... But [now, contextually] having 'flattering clothing' basically means, 'That makes you look thin.'
"Specifically in the land of women, we are told every day – subconsciously and blatantly – that we should be smaller. We should have no visible fat, cellulite, or imperfections."
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