Thursday, January 28, 2016

Barbie Is Adding Tall, Petite, And Curvy Body Types To Its Collection

The move comes after dwindling sales and widespread criticism.

When you think of Barbie, you probably think of a blue-eyed, blonde-haired, impossibly proportioned doll like this.

When you think of Barbie, you probably think of a blue-eyed, blonde-haired, impossibly proportioned doll like this.

instagram.com

Well, now she's got company. You can add her tall, petite, and curvy friends to the club. Mattel just launched three new dolls aimed at making more body types and sizes available to Barbie fans.

Well, now she's got company. You can add her tall, petite, and curvy friends to the club. Mattel just launched three new dolls aimed at making more body types and sizes available to Barbie fans.

Mattel

The new 2016 Barbie Fashionistas line includes seven skin tones, 18 eye colors, and 18 hairstyles, in addition to the three new body types.

The new 2016 Barbie Fashionistas line includes seven skin tones, 18 eye colors, and 18 hairstyles, in addition to the three new body types.

Mattel

The change came out of a two-year design initiative from Mattel.

The change came out of a two-year design initiative from Mattel.

time.com


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