The '70s, though!
WatchCut Video just released the latest in their 100 Years of Beauty Series, this time focusing on Japan over the last century.
Video researchers Junko and Marina Taylor said, "Western styles and western trends have a huge influence on Japanese beauty and fashion at the time. They don't just copy what they see, they combine and mix, making it uniquely Japanese."
You can watch the research behind the looks here.
The hairstyle in the 1910s is a mix of "bundled hair" and the Edwardian pompadour, coupled with small red lips, painted inside of the natural lip line.
During the 1910s, the "emperor of Japan sent nobles to Europe to study the culture and society and bring it back to Japan to bring it back to their own culture," Taylor said.
WatchCut / Via youtube.com
The 1920s were all about the perm.
"Japan is urbanizing, modernizing, and beginning to grow. The first ever Japanese magazine targeting women came out, and in this magazine was the perm with the hidden ear, which becomes a staple in Japanese fashion," said Taylor.
WatchCut / Via youtube.com
The "moga" girl in Japan in the 1930s was the equivalent to the "flapper" in the U.S.
The modern girl rose up in the '30s, and this look came about. "Women had a desire to be free of sexual, social, and political norms," said Taylor. "Conservatives viewed the moga as erotic, grotesque, and nonsense."
WatchCut / Via youtube.com
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