A new film explores the reselling cult of streetwear brand Supreme.
Supreme is basically the most coveted streetwear brand in the world.
Founded as a skateboard-centric clothing line by James Jebbia in 1994, Supreme has morphed into one of the most sought after lifestyle brands on the planet. And they've done it with only nine stores worldwide.
They stay so coveted by making extremely limited edition runs of their products, ensuring that fans of the brand fight to get their hands on everything.
"Supreme is like that girl, everybody want her, and she might give you her number, give you some play, might give you some pussy," explains stylist Racks Hogan. "But she don't call you, you know what I'm sayin'?"
Kids wait outside of Supreme for hours — and sometimes days — for new product drops.
The laws of supply and demand, y'all.
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