"Perceptions of perfection across borders."
Inspired by artist Esther Honig and using this original picture…
NYPhotoNY / Via onlinedoctor.superdrug.com
…a U.K.-based online doctor service asked graphic designers from around the world to photoshop the model's form by making him, in their opinion, more attractive to other citizens of each of their countries.
In their words:
"Our own research found that 40% of men in the UK felt pressure from television and magazines to have a 'perfect' body and this has negative effects on how they view themselves and others.
"We hope this report helps to empower men to place their physical and mental health above appearance to ensure we become a nation where body confidence is, in fact, the cultural norm."
The results are very interesting:
Australia
NYPhotoNY / Via onlinedoctor.superdrug.com
Bangladesh
NYPhotoNY / Via onlinedoctor.superdrug.com
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