Saturday, January 16, 2016

"Plus-Size" Targeting Is Banned For Gmail Advertisers

In an email, a rep for Google AdWords refers to "plus-size" and "curvy" as "negative physical attributes." The company calls the email "poorly worded."

This week, Google's paid advertisement division, AdWords, rejected one clothing company's Gmail ad because it was targeted at people whose Gmail correspondence contained the words "curvy" and/or "plus-size."

This week, Google's paid advertisement division, AdWords, rejected one clothing company's Gmail ad because it was targeted at people whose Gmail correspondence contained the words "curvy" and/or "plus-size."

wordstream.com

Online ad agency WordStream detailed the disapproval of their client's Gmail ad in a January 14 blog post, which has since been removed. Here are screenshots of the post.

Online ad agency WordStream detailed the disapproval of their client's Gmail ad in a January 14 blog post, which has since been removed. Here are screenshots of the post.

wordstream.com

wordstream.com

An AdWords customer service representative rejected the ad under the company's "body-type and personality-type targeting" rules. The rep called "plus-size" and "curvy" "negative physical attributes."

An AdWords customer service representative rejected the ad under the company's "body-type and personality-type targeting" rules. The rep called "plus-size" and "curvy" "negative physical attributes."

wordstream.com


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